Do you feel overwhelmed when it comes to creating content for your socials? We feel you.

Izzy from Who You Know Studio is here to boost your content woes!

With so much noise out there telling us to do this, post that, jump on trends, skip, hop and dance around…it’s hard to know where to start, let alone share content consistently.

So you shouldn’t be jumping around to anything that feels off. And guess what, content creation should be fun too! You created your business because you believe in it and are passionate about its purpose. So, let’s get back to that feeling. That exciting buzz you felt when you first made the leap.

Together as a group we’ll reignite that creative spark as we create simple, sustainable and exciting social media schedules for each of your businesses. And build the tools and templates so you can confidently share your message with the world. You’ll feel proud of every single post. Let’s go!

By the end of this two part workshop you’ll walk away with:

– Clarity on who your audiences are and what they want from you

– A months planned social media schedule – that you can rinse and repeat each month

– A Canva 101, showing you how to build a brand suite in the app and add your mark to everything

– A set of personalised branded social templates ready to go in Canva

– Top tips and best practices to maximise your contents impact

– CTRL + Content Crew to bounce ideas off

Workshop 1 | Overcoming content overwhelm | Get clear and excited about what content you want to share and the best way to communicate it

Introduction

Who is Who You Know Studio, agenda for the workshop and technical set up

The Pitch

Your one page brand positioning strategy. Get clear on who you are, what you’re offering and what makes you, you! We’ll explore where you are now and the dream picture of where you want to take your business. Exciting!

Finding your people

Audience persona work, mapping out who your current and desired customers are, what they want from you and where to reach them.

Creating your content pillars 

Grouping audience interests and creating a set of content pillars to inspire super creative content ideas.

Planning your topics and templates

Building a list of recurring content topics, formats and templates that sit under each content pillar to make it easy to plan and create content every month.

The one month content schedule 

Take your recurring topics, formats and templates and plan a month’s content, ready to create in the next session!

Workshop summary and homework for part 2

Summary of what we covered together today. Fun homework to create a Pinterest board of inspiring content and collating some brand materials to work with in the next session.

Due to the nature of this practical workshop, we’re limited to 10 people per session for the event. So snap up your spaces quickly. Included in your PLATF9RM membership.

*All attendees will need to bring a laptop, have opened a Pro account with Canva and are recommended to collate some existing brand content to make the most out of this session (photos, graphics, colour palette, logo etc).