A follow-on from Creator / Influencer Marketing 101: Everything You Need to Know, this session moves beyond the basics into what actually drives long-term impact, building brand ambassadors.
Most brands are still focused on one-off creator posts. But the real value comes from turning the right creators into ongoing partners who consistently drive awareness, trust, and growth.
In this session, James Threlfall (Porcelain.) will recap the fundamentals, then break down how to evolve into a more effective, long-term model, building relationships, structuring partnerships, and creating repeatable content systems that scale.
Expect practical insight, real examples, and a clear, no-fluff view on how to make creator marketing actually work.
What You’ll Learn
- A quick recap of what actually matters when working with creators
- Why one-off campaigns fall short, and how to improve them
- How to identify creators with real ambassador potential
- How to structure longer-term partnerships that benefit both sides
- How to build a repeatable creator model that drives consistent growth
Who Should Attend
- Anyone who attended Creator / Influencer Marketing 101
- Founders and marketers already working with creators
- Brands looking to move beyond ad-hoc influencer activity
Why Attend
- If you’ve already started working with creators but want better results, this session will show you how to move from one-off activity to a more strategic, scalable approach.
